Marwick, Alice Emily

Status update celebrity, publicity, and branding in the social media age / [Texte imprimé] : Alice E. Marwick - New Haven ; London : Yale University Press, 2013 - 1 vol. (VIII-360 p.) ; 24 cm

Bibliogr. p. 317-345

A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion -- Appendix: Cast of Characters

978-0-300-17672-8

Web 2.0 Social media Social status Celebrities Publicity Branding (Marketing)

305.52