Status update celebrity, publicity, and branding in the social media age / [Texte imprimé] :
Alice E. Marwick
- New Haven ; London : Yale University Press, 2013
- 1 vol. (VIII-360 p.) ; 24 cm
Bibliogr. p. 317-345
A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion -- Appendix: Cast of Characters
978-0-300-17672-8
Web 2.0 Social media Social status Celebrities Publicity Branding (Marketing)