Sayre, Shay <br/><br/>
Campaign planner for promotion and integrated marketing communications  [Texte imprimé] / 
Shay Sayre 
 - Cincinnati:  South-Western College Publishing,  2001 
 - 172 p. :  couv. ill. ;  28 cm 
<br/><br/><label>ISBN: </label>0-324-15197-7 
<br/><br/><label>Dewey Class. No.: </label>658.820973