Talarzyk, Wayne <br/><br/>
Cases for analysis in marketing  [Texte imprimé] / 
W. Wayne Talarzyk 
 - 2nd ed. 
 - Hinsdale:  Dryden Press,  1981 
 - X-378 p. ;  23 cm 
<br/><br/><label>ISBN: </label>0-03-058179-6 
<br/><br/><label>Dewey Class. No.: </label>658.8