Ghazi, Rabah <br/><br/>
Marketing information system as a marketing crisis management mechanism through big data analytics :  a case study of Algeria Telecom in Bouira / 
Rabah Ghazi, Fatima Zohra Soukeur 
 - P. 187-200 
<br/><br/>Bibliogr. p. 200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>GESTION D'ENTREPRISE<br/>INFORMATION<br/>TELECOMMUNICATIONS
<br/><br/><label>Subjects--Geographic Terms: </label><br/>ALGERIE
<br/><br/><label>Dewey Class. No.: </label>338.761384096514