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The cultural side of innovation [Texte imprimé] : adding values / Dany Jacobs

بواسطة:نوع المادة : نصنصالسلاسل:Routledge studies in innovation, organization and technology (Routledge, New York)تفاصيل النشر:New York ; London : Routledge, 2014وصف:1 vol. (XVIII-214 p.) : ill. ; 24 cmتدمك:
  • 978-0-415-71619-2
الموضوع:تصنيف DDC:
  • 338.064 23E
تصنيفات أخرى:
  • 338
ملخص:"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion--and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented"-- Provided by publisher
نوع المادة:
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Livre Livre Bibliothèque centrale En accès libre Collection générale 338 / 395 (إستعراض الرف(يفتح أدناه)) 1 المتاح 000005649631

"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion--and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented"-- Provided by publisher

Bibliogr. p. [193]-203

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