The Routledge companion to ethnic marketing [Texte imprimé] / edited by Ahmad Jamal, Lisa Penaloza and Michel Laroche
نوع المادة : نصالسلاسل:Routledge companions (Routledge, London)تفاصيل النشر:London ; New York : Routledge, 2015وصف:1 vol. (XVI-362 p.) : couv. ill. ; 25 cmتدمك:- 978-0-415-64363-4
- 174.4 23E
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نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
Livre | Bibliothèque centrale En accès libre | 174 / 447 (إستعراض الرف(يفتح أدناه)) | 1 | المتاح | 000006127947 |
Notes bibliogr.
Why ethnic marketing? -- Introduction to ethnic marketing / Ahmad Jamal, Lisa Peñaloza and Michel Laroche -- Processes of ethnic cultural change, socialization and technology -- Models of culture change / Michel Laroche and Ahmad Jamal -- Ethnic youth : parental style and consumer socialization / Zhiyong Yang -- Ethnic minority consumers' responses to the web / Boris Bartikowski -- Identity, space and ethnic entrepreneurship -- Emplaced ethnicity : the role of space(s) in ethnic marketing / Luca M. Visconti -- Ethnic marketing, ethnic entrepreneurship and social innovation / Abid Mehmood, Ahmad Jamal and Ven Sriram -- The landscape of ethnic marketing in the UK / Sanya Ojo, Sonny Nwankwo and Ayantunji Gbadamosi -- An ethnoconsumerist approach to hispanic small business' adoption of internet technology / Cecilia Ruvalcaba and Alladi Venkatesh -- Globalization, religion and materialism -- Rethinking religion and ethnicity at the nexus of globalization and consumer culture / Elif Izberk-Bilgin -- Wanting things and needing affiliation : ethnic consumers and materialism / Mark Cleveland -- Market segmentation and targeting -- Demographics and ethnic minority lifestyles / Miguel A. Zúñiga and Ivonne M. Torres -- Ethnic consumer decision making / Yasmin K. Sekhon -- Marketing financial services to the ethnic minority customers intekhab / Ian Alam -- Market segmentation by ethnicity : is it really feasible? / Andrew Lindridge Ethnicity Marketed to and Consumed by the Transcultural Consumer / Esi Abbam Elliot, Joseph Cherian and Hernan Casakin -- Advertising -- Multicultural advertising and ethnic minority consumers / Jinnie Jinyoung Yoo and Wei-Na Lee -- Re-thinking the hispanic market : a call for reflexivity in advertising practice / Christopher A. Chávez -- Print advertising and asian-indian consumers / Durriya H. Z. Khairullah and Zahid Y. Khairullah -- Ethical and public policy issues in ethnic marketing -- Revisiting ethnic marketing ethics / Guilherme D. Pires and John Stanton -- Ethnic marketing : public policy issues / Lisa Peñaloza
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