000 01042nam a2200301 i 4500
001 229154
008 s2006 xxu 000 0|eng d
009 154015
020 _a0-226-06989-3
020 _a0-226-06988-5
035 _a493677809
040 _aFRAS
_bfre
_cFRAS
_dFRAS
_eAFNOR
082 0 4 _a324.73
_221E
084 _a324
072 _aSHS
100 1 _aBrader, Ted
_eAuteur
_4070
_9139935
245 1 0 _aCampaigning for hearts and minds
_h[Texte imprimé] :
_bhow emotional appeals in political ads work /
_cTed Brader
260 _aChicago:
_bThe University of Chicago Press,
_ccop. 2006
300 _a1 vol. (XVI-280 p.) :
_bcouv. ill. ;
_c23 cm
830 0 _aStudies in communication, media and public opinion (The University of Chicago Press, Chicago)
_9243632
500 _aIndex
504 _aBibliogr. p. [251]-271
490 1 _aStudies in communication, media and public opinion (The University of Chicago Press, Chicago)
095 _axxu
930 _a154015
931 _a229154
999 _c134386
_d134386