| 000 | 02278cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | a450551 | ||
| 008 | 091116s2010 xxka 001 0 eng d | ||
| 009 | 450551 | ||
| 020 | _a978-0-2302-3828-2 | ||
| 020 | _a0230238289 | ||
| 035 | _a840766241 | ||
| 040 |
_aDLC _bfre _cDLC _dYDX _dYDXCP _dUKM _dCDX _dBWX _dUBY _dDLC _dFRAS _eAFNOR |
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| 044 |
_axxk _axxu |
||
| 072 | _aSHS | ||
| 082 | 0 | 4 |
_a658.8708 _221E |
| 084 | _a650 | ||
| 100 | 1 |
_aAlon, Ilan _eAuteur _4070 _9331180 |
|
| 245 | 1 | 0 |
_aFranchising globally _h[Texte imprimé] : _binnovation, learning and imitation / _cIlan Alon |
| 260 |
_aHoundmills : _aNew York : _bPalgrave Macmillan, _c2010 |
||
| 300 |
_a1 vol. (XVIII-253 p.) : _bill. ; _c23 cm |
||
| 500 | _aIndex | ||
| 504 | _aNotes bibliogr. | ||
| 520 | _a"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher | ||
| 505 | 0 | _aPART I: FRANCHISING APPROACHES AND FRAMEWORKS -- Franchising In Emerging Markets / I. Alon, D. Welsh & C. Falbe -- Franchising as an Entrepreneurial Form / I. Alon M. Sardy -- Internationalization of Franchising / I. Alon, L. Ni & R. Wang -- Clustering For International Market Selection / I. Alon & A. Shoham -- PART II: AREA STUDIES OF FRANCHISING -- Franchising in Italy / I. Alon & D. .Vianneli -- Franchising in Morocco / I. Alon & R. Alami -- Franchising in Croatia / I. Alon, M. Alpeza & A. Erceg -- Microfranchising in Less Developed Countries / I. Alon, M. Munoz & M.C. Mitchel -- PART III: INTERNATIONAL FRANCHISING CASES -- Ruth's Chris Franchises Expand Internationally / I. Alon & A. Kupetz -- International Franchising at Best Western / I. Alon, G. Cliquet, M.C. Mitchel & R.Perrigot -- San Francisco Coffee House Opens in Croatia / I. Alon, M. Alpeza & A. Erceg -- Athlete's Foot Master Franchisee in China / I. Alon -- Final Reflections | |
| 653 | _aFranchises (Retail trade) | ||
| 653 | _aInternational trade | ||
| 930 | _a450551 | ||
| 931 | _aa450551 | ||
| 990 | _aHIMMI | ||
| 095 | _axxk | ||
| 999 |
_c468002 _d468002 |
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