000			01349cam a2200301 i 4500
001			a556370
008			090811s2014 xxk ad 001 0 eng c
009			556370
020			_a978-0-273-77272-9
035			_a1413775845
040			_aDLC _bfre _cDLC _dFRAS _eAFNOR
043			_ae------
044			_axxk _axxu
072			_aSHS
082	0	4	_a658.8342094 _223E
084			_a658.8
095			_axxk
245	0	0	_aConsumer behaviour _h[Texte imprimé] : _ba European perspective / _cMichael Solomon, Gary Bamossy, Soren Askegaard ...[et al.]
250			_a5th ed.
260			_aHarlow ; _aLondon ; _aNew Yok [etc.] : _bPearson Education Limited, _c2014
300			_a1 vol. (XXVIII-672 p.) : _bcouv. ill., ill., graph. ; _c24 cm
504			_aNotes bibliogr.
505	0		_aAn introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers
653			_aConsumer behavior--Europe
930			_a556370
931			_aa556370
990			_aBen Ali Rihab
999			_c491061 _d491061