000			02348cam a2200325 i 4500
001			a558315
005			20241023193239.0
008			111206s2012 xxua 001 0 eng c
009			558315
020			_a978-0-8078-3553-1
035			_a835210043
040			_aFRAS _bfre _cFRAS _dFRAS _eAFNOR
043			_an-us---
072			_aSHS
082	0	4	_a640.023 _223E
084			_a640
095			_axxu
100	1		_aGoldstein, Carolyn M. _d(1962-....) _eAuteur _4070 _9383729
245	1	0	_aCreating consumers _h[Texte imprimé] : _bhome economists in twentieth-century America / _cCarolyn M. Goldstein
260			_aChapel Hill : _bthe University of North Carolina Press, _ccop. 2012
300			_a1 vol. (XI-412 p.) : _bill. ; _c25 cm
520			_a"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. "--Provided by publisher
504			_aBibliogr. p. 363-390
536			_aThis volume was published with the assistance of the Greensbord Women's Fund of the University of North Carolina Press
653			_aHome economics--Vocational guidance--United States--History--20th century
653			_aConsumer education--United States--History--20th century
930			_a558315
931			_aa558315
990			_aBen Ali Rihab
999			_c492949 _d492949