000			01280cam a2200325 i 4500
001			a486071
008			070321s2008 xxka 001 0 eng d
009			486071
020			_a9780415409773
035			_a470712232
040			_aDLC _bfre _cDLC _dBTCTA _dUKM _dBAKER _dBWKUK _dYDXCP _dBWK _dNLGGC _dOCLNG _dLMR _dCDX _dTBS _dCBC _dCGN _dDLC _dFRAS _eAFNOR
072			_aSHS
082	0	4	_a306.6911785 _221E
084			_a306.6
100			_aEinstein, Mara _eAuteur _4070 _9348906
245	1	0	_aBrands of faith _h[Texte imprimé] : _bmarketing religion in a commercial age / _cMara Einstein
260			_aLondon ; _aNew York : _bRoutledge, _c2008
300			_a1 vol. (XIV-241 p.) : _bill. ; _c24 cm
490	1		_aReligion, media and culture series
504			_aBibliogr. p. 211-235
505	0		_aThe changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
653			_aChurch marketing
653			_aReligious institutions _xMarketing
830		0	_aReligion, media, and culture series
930			_a486071
931			_aa486071
990			_aamiri
095			_axxk
999			_c518397 _d518397