000 01164cam a22003138i 4500
001 a481847
008 050519s2006 xxu b 001 0 eng d
009 481847
020 _a0-415-37061-2
035 _a1413816164
040 _aDLC
_bfre
_cDLC
_dFRAS
_eAFNOR
072 _aSHS
082 0 4 _a659.2
_221E
084 _a659
094 _axxu
100 1 _aMoloney, Kevin
_eAuteur
_4070
_9349328
245 1 0 _aRethinking public relations
_h[Texte imprimé] :
_bpropaganda and democracy /
_cKevin Moloney
250 _a2nd Ed.
260 _aNew York :
_bRoutledge,
_c2006
300 _aXIII-228 p. :
_c24 cm
500 _a2nd. Ed.
504 _aBibliogr. p. [204]-217
505 0 _aA great Niagara of PR -- PR from top to bottom -- A future with PR -- PR and propaganda -- PR propaganda in the UK -- Can PR and democracy co-exist? -- Is PR damaging democracy? -- Ethics, social responsibility, stakeholders -- Politics, corporate PR, campaigning -- Markets, branding, reputation -- Media matters -- The consequences of PR propaganda.
930 _a481847
931 _aa481847
990 _aBadre GHIYATI
095 _axxu
999 _c519597
_d519597