000			01171cam a2200361 i 4500
001			a481877
005			20241023193926.0
008			151013s2008 nyua 001 0 eng d
009			481877
020			_a978-1-57660-304-8
035			_a1040401098
040			_aFRAS _bfre _cFRAS _dFRAS _eAFNOR
072			_aSHS
082	0	4	_a658.802 _223E
084			_a658.8
095			_anyu
100	1		_aCone, Steve _d(1950-....) _eAuteur _4070 _9350728
245	1	0	_aPowerlines _h[Texte imprimé] : _bwords that sell brands, grip fans and sometimes change history / _cSteve Cone
250			_a1st ed.
260			_aNew York : _bBloomberg Press, _c2008
300			_a1 vol. (XVIII, 251 p.) : _bill. ; _c25 cm
500			_aIndex
504			_aBibliogr. p. 231-243
520			_a"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
653			_aSlogans
653			_aBrand name products
653			_aMarketing
653			_aAdvertising
930			_a481877
931			_aa481877
990			_aTAADI
999			_c522649 _d522649