000			02462cam a2200361 i 4500
001			a491532
008			110420s2011 xxu 001 0 eng d
009			491532
020			_a9781594203008
020			_a1594203008
035			_a798886433
040			_aDLC _bfre _cDLC _dYDX _dBTCTA _dYDXCP _dNPL _dDPL _dNSB _dBUR _dBWX _dVP@ _dDLC _dFRAS _eAFNOR
072			_aSHS
082	0	4	_a004.678 _223E
084			_a004
100	1		_aPariser, Eli _eAuteur _4070 _9353348
245	1	4	_aThe filter bubble _h[Texte imprimé] : _bwhat the Internet is hiding from you / _cEli Pariser
260			_aNew York : _bPenguin Press, _c2011
300			_a1 vol. (294 p.) ; _c22 cm
505	0		_aThe race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos
520			_aThe hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description
504			_aBibliogr. p. 251-252
653			_aInvisible Web
653			_aInformation organization
653			_aSemantic Web _xSocial aspects
653			_aWorld Wide Web _xSubject access
653			_aInternet _xCensorship.
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