000 | 01105cam a2200337 i 4500 | ||
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001 | a598919 | ||
008 | 171005s2015 be a 1 fre d | ||
009 | 598919 | ||
020 | _a978-2-8041-9055-2 | ||
035 | _a904395007 | ||
040 |
_aFRAS _bfre _cFRAS _dFRAS _eAFNOR |
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041 | 1 |
_afre _heng |
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072 | _aSHS | ||
082 | 0 | 4 |
_a658.816 _223E |
084 | _a658.8 | ||
095 | _abe | ||
100 | 1 |
_aTrevisan, Enrico _eAuteur _4070 _9388032 |
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240 | 1 | 0 |
_aThe irrational consumer : applying behavioural economics to your business strategy. _lFrançais |
245 | 1 | 0 |
_aPsychologie des prix _h[Texte imprimé] : _ble pricing comportemental / _cEnrico Trevisan, Florent Jacquet |
260 |
_aBruxelles : _bDe Boeck, _cDL 2015 |
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300 |
_a1 vol. (167 p.) : _bill. ; _c24 cm |
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500 | _aIndex | ||
500 | _aTrad. de : "The irrational consumer : applying behavioural economics to your business strategy" | ||
504 | _aBibliogr. p. 149-161 | ||
546 | _aTraduit de l'anglais | ||
700 | 1 |
_aJacquet, Florent _eAuteur _4070 _979941 |
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930 | _a598919 | ||
931 | _aa598919 | ||
990 | _aFANJAOUI | ||
049 | _aTrad | ||
999 |
_c536610 _d536610 |